Event Marketing

Event Marketing is a great way to launch new products and services to current and potential investors. It is a great way to utilize a mix of advertising and marketing tools from pre-event to post event.


Such tools include:

1. Press Releases
• This is sent out to the publications a few months ahead to help build up the excitement of the event.
2. Sales Promotions
• Free sampling of new product at the event
• Distribution of coupons at the event
• Contests at the event
• Acquiring new customers with loyalty program sign ups
3. Surveys/Feedback
• This can be done during the event to gain insight on what people think of current products and previous products
• It can be a form distributed at the end of the event.
• It can also be made available online, but exclusively to those who attended the event.
4. Lead Generation
• From the completed surveys and feedback forms, a list of leads be made and stored in a database.

Pre-Event and Preparation - This is the planning part before the event. In the planning part in order to get a lot exposure and to ramp up excitement, press releases have prepared and sent to all the publications, as well as advertisements in print, TV, online and radio to help ramp up the excitement.

Event Execution - This is when the event is happening. At the event you can actually put into play your sales promotions and conduct surveys and gather feedback as well as start your lead generation from the surveys and feedback forms that have been completed.

If you liked assistance with setting up your event marketing call me at 519-992-4474 or email me at jennifer@secondsightmediasolutions.com