Event Marketing is a great way to launch new products and services to current and potential investors. It is a great way to utilize a mix of advertising and marketing tools from pre-event to post event.
Such tools include:
Press Releases
This is sent out to the publications a few months ahead to help build up the excitement of the event.
Sales Promotions
Free sampling of new product at the event
Distribution of coupons at the event
Contests at the event
Acquiring new customers with loyalty program sign ups
Surveys/Feedback
This can be done during the event to gain insight on what people think of current products and previous products
It can be a form distributed at the end of the event.
It can also be made available online, but exclusively to those who attended the event.
Lead Generation
From the completed surveys and feedback forms, a list of leads be made and stored in a database.
Pre-Event and Preparation - This is the planning part before the event. In the planning part in order to get a lot exposure and to ramp up excitement, press releases have prepared and sent to all the publications, as well as advertisements in print, TV, online and radio to help ramp up the excitement.
Event Execution - This is when the event is happening. At the event you can actually put into play your sales promotions and conduct surveys and gather feedback as well as start your lead generation from the surveys and feedback forms that have been completed.
If you liked assistance with setting up your event marketing call me at 519-992-4474 or email me at jennifer@secondsightmediasolutions.com
Although some may say that print is dead because because more and more including newspapers are becoming digitized. Magazines are still in production and will be for a long time, because brands such as clothing companies a nd electronic companies are still paying top dollar for ad space in magazines.
Also promotional material for brands are still being produced and there are still some billboards that are not digitized yet. Also as I mention before augmented reality being the next big thing. Augmented reality apps such as Blippar using mobile devices in combination with print advertisement which also include other non digitized advertisement.
While readership in newspaper in printed form may be slowly decreasing, magazine readership in print form is not decreasing, and ad revenue in magazine is increasing, especially consumer magazines, such all fashion magazines.
Speaking of print advertisement, if anyone would like any ads designed for the company email me at Jennifer@secondsightmediasolutions.com or call me at 519-992-4474. Also as a bonus, I can also a be an extra in your commercial or a model for our ads.
Hi there folks! Second Sight Media can help you gain more leads and clients with a creative and effective website. It's true that you can create a website through any of the free website building sites, but how effective is it?
Second Sight Media Solutions has the know how on how to effectively build your company website so it can achieve a high SEO ranking, and so that it can attract more potential leads that can turn into solid sales from solid clients.
For more information about this please contact me at jennifer@secondsightmediasolutions.com or call me at 519-992-4474.
Chaos Talent is a unique entertainment agency made up of models and performers available for hire. In the past Ally Chaos created the successful Detroit based entertainment group “Chaos Productions” which I was a part over 10 years ago. The group has done a variety of events nationally including promotional events for stores, clubs, and brands as well as produced major events in the midwest including Exotica Detroit, X Ball Detroit, Noir Leather’s Hellbound, Dark Carnival and more.
Today Chaos Talent has grown into a national talent and modeling agency representing unique performers and models from across the United States and will be expanding into Canada as well.
Chaos Talent is always looking for unique talents and models of all varieties to add to our roster of talent though we do not accept all applicants. If you would like to apply to be considered please fill out the application through the website at www.chaostalent.com and click on the APPLY button to get to the application.You must also send in 3 or more professional photos of yourself to chaostalentmodels@gmail.com.
Your application must have the following:
Application Details For Females
Height
Weight
Bust and Cup Size
Waist Size
Hip Size
Dress Size
Shoe Size
Hair color
Hair length
Eye color
Ethnicity
Skin color
If you are willing to shoot nude
Your level of experience in modelling and performance
Your Compensation: how you would like to be compensated for jobs.
Travel: if you wish to be compensated for travel expense, as well as where you are willing to travel for jobs.
If you are a performer, please state what you do for performances.
Application Details For Males
Height
Weight
Shirt Size
Waist Size
Pant Size
Shoe Size
Hair color
Hair length
Eye color
Ethnicity
Skin color
If you are willing to shoot nude
Your level of experience in modelling and performance
Your Compensation: how you would like to be compensated for jobs.
Travel: if you wish to be compensated for travel expense, as well as where you are willing to travel for jobs.
If you are a performer, please state what you do for performances.
Once your application is reviewed and accepted, you will be contacted about local modeling jobs that you have been chosen for. It will be up to you to decide if you want that job.
If you would like to hire any of the models and/or performers for promotional events for stores, clubs, commercials, print material, as well as fashion shows and fetish shows, or need help in picking the right type of talent for your event please contact the agency by email at chaostalentmodels@gmail.com or by phone at 248-918-7142 or at this phone number as well 248-795-1059.
Here's a blog about Interactive Advertising and my thoughts about it.
For starters, as the title of my blog says "Interactive Advertisement is AWESOME!", the reason why I think that and say that, Interactive Advertisements is an AWESOME way to get people INTERESTED and ENGAGED in it.
There are many different forms/types of interactive advertising using online and offline media to communicate with consumers. Interactive advertising can be used to do various things, such as:
To promote products, brands and services
For public service announcements for corporate or political groups
Below are a few examples of interactive advertising.
Back in 2009 Perwanal Saatchi & Saatchi in Jakarta, Indonesia, had laid out this really huge ambient ad by creating a giant floor sticker in an Jakarta shopping center. The ad was for Jakarta’s pet emporium JAKPETZ, in an effort to promote it’s Frontline Flea & Tick Spray with the slogan “Get them off your dog.”
Ambient Advertising - Advertising placed on unusual objects or in unusual places to catch the consumers' attention, which is in improving the retention of the advertising message. Ambient advertising is also known as guerilla marketing.
Here is what an advertising agency in Sweden did when it came to using ambient advertising.
Here's another video with more examples of innovative guerilla marketing.
Back in 2009 the automobile company Volkswagen teamed up with some designers to transform a set of steps at a subway in Stockholm into a giant musical keyboard. This was a creative way to encourage people to take the stair rather than the escalator. Below is the video of the keyboard stairs.
Volkswagen also created a garbage can with a sound effect. The same intent that was used for the musical stairs was used for this garbage can, to encourage people not to litter and throw their trash in the garbage cans. Below is the video showcasing the interest garbage can.
If anyone has been following my Twitter @jenniferjroldan, I retweeted an article about British Airways using interactive advertising. They're using interactive digital billboards that change when planes fly overhead.
These ads were developed by the ad agency Ogilvy One, located in London, England’s Piccadilly Circus and Chiswick. They use custom-built surveillance technology to track the overhead flight and its relevant data.
Abigail Comber, the head of marketing at British Airways had said, “We hope it will create a real ‘wow’ and people will be reminded how amazing flying is and how accessible the world can be.” They've definitely created a real WOW that's for sure.
Where all of this interactive digital advertising started from, was from Japan. Below is a short video explaining the future of interactive digital advertising.
Check out this cool interactive store window at the Diesel store in Denmark.
Here's a couple of cool interactive window displays at the Nike stores.
Here's another very interactive window display made for the module Advanced Interface Design at Hyper Island hosted by North Kingdom.
As you've noticed so far from theses examples of interactive advertising, it's all been done in creative ways and that's one of the keys of having great interactive advertisements. The more creative it is, the more it will stay top of mind in the consumer's mind.
Not only is creative one of the keys to great interactive advertisements, but also placement. Placement as in, which type of interactive media vehicle you plan to use. Will it be online through computers or mobile devices? Will it be used in a form of guerilla marketing? Will it be used in stunt marketing? Will it be used in combination with apps like Blippar for smartphones?
Stunt Marketing - This is a type of guerilla marketing/advertisement used to catch people's attention in a weird way. Many a times it involves actors. Below are a few videos exemplifying some great guerilla marketing.
This particular video, the ad agency Anomaly from NYC planned and produced this particular flash mob. The two hockey teams in Port Credit, Ontario didn't know what was going on when they saw all these people walking in. Before all these people had walked in the arena, the two teams had thought it was just going to be another day of practice. Boy were they surprised! Check it out!
This particular stunt marketing turned into a commercial that ran during 2012 Super Bowl, but only in Canada.
Here's another great stunt marketing done at a New York coffee shop which was in promotion for the remake of the Carrie movie.
This great stunt marketing was for the launch of the high quality TV channel TNT in Belgium in which a big red push button was placed on an average Flemish square of an average Flemish town. A sign with the text "Push to add drama" invited people to use the button.
And here's the sequel, the intent was the same.
As I mentioned earlier in this blog the Blippar app, some of you may already know about the app Blippar, if not, no problem, here's a description of what it is.
Blippar™ is a revolutionary for traditional media and advertising offering the power to turn every single piece of printed collateral or physical branding in the real world into an instantaneous, interactive experience. Already embraced by the likes of Tesco, Nike, L’Oreal, Budweiser, EMI, Universal Music, Dominos, Unilever, PepsiCo, Waitrose, Cadbury, Sony, Mercedes, Nestle, Samsung, Xbox, Heinz, and more, blippar is the market leader and projecting rapid, international expansion with a view towards becoming the world’s default smart phone ‘lens’ and eponymous verb (‘to blipp’) for real-world image recognition and augmented reality executions.
Blippar was founded by Ambarish Mitra, Omar Tayeb (Young Innovator of the Year in the Guardian Megas 2011), Steve Spencer and Jess Butcher (One of Fortune Magazine’s 2012 Top 10 Global Most Powerful Women Entrepreneurs)
Blippar uses the camera in the smartphone/ tablet to recognise images that are ‘blippable’ and return an instant response. That response could be anything from a simple weblink or video play through to a competition, interactive game, poll, coupon… anything!
Through one free application on a consumer’s device, Blippar opens up the camera mode and becomes a single lens through which brands and branded ‘push’ messaging in the real world can be converted into instantaneous, proactively ‘pulled’ digital experiences.
Fastest and ‘stickiest’ technology in the world today with the broadest range of applications
Below is an image of guy using the Blippar app on the Cadbury Dairy Milk chocolate bar. As you can see, the consumer using this app gets to see more information about this brand.
Below is a short video about the Blippar app so you can see how it really works.
Augmented Reality is definitely becoming more of the next big thing for interactive advertising as many of us are using our mobile devices a lot. Below is a video from one of the TEDx Talks with Tomi Ahonen explaining why Augmented Reality is the Next Big Thing.
The new Google Glasses is now taking on augmented reality apps as well. The first company to cash in on augmented reality for the Google Glasses is The Fancy.
The Fancy is a New York ecommerce startup known for its ties to the world of high fashion and luxury goods. Its Glass app allows users to snap a picture of objects they see in the real world, then finds them matching or complementary items with similar styles and color they can purchase. It’s a clever use of the technology that has made The Fancy the first company to actually make money on Google Glass. Below is a video of a consumer using the Fancy app.
Kevin Smith from Business Insider says this about the Fancy app, "The Fancy is a social version of Amazon. It's like Pinterest, but with a heavier emphasis on e-commerce." Kevin is pretty much right about that. If you click on words The Fancy that's in grey it will redirect to the Fancy website and you will see that it truly is like Pinterest, but all the things you Fancy gives you the option to purchase those things you Fancy! lol....
Well folks, this concludes my lengthy blog post about Interactive Advertising! I hope you have enjoyed reading and watching all the videos in this blog post. I also hope that this blog helps you better understand interactive advertising.
Hey There Folks, As you may or may not know, when I was younger well over 10 years ago, I was doing someTFP shoots. TFP stands for Test For Print. I was also part of performance troupe called Chaos Productions/Chaos Detroit/Chaos Talent. For more information about Chaos Talent, you can go to the Chaos Talent facebook page, and here's the link https://www.facebook.com/chaostalent. By the way, if any of you who are reading this blog and are aspiring to be models/are freelance models, freelance performers/street performer looking for an agency to help you get more exposure Chaos Talent welcomes you. To get started simply click on the Chaos Talent words that are in grey. It will bring you to the Chaos Talent website, and then click on the button APPLY. Now that I have a child and many of the photographers that I know are pretty during the day and I can't do shoots at night. Sometimes I miss doing photo shoots, they're fun to do especially when you also have other people being photographed in photo shoot as well. I do have an unpublished modelling page on Facebook where I go by the name of Empress Black. I won't publish it until I get new photo shoots. I'm listed on Model Mayhem and One Model Place, but haven't updated either. Other than that, I'm looking forward to getting new professional pictures done, one of which will be for a company website so that people will know who I like as the Creative Media Consultant. Speaking of getting pictures done, as I mentioned in the inaugural post, one of the services offered by Second Sight Media Solutions is Photography. Second Sight Media Solutions can photograph weddings, and other special events. Not only can Second Sight Media Solution do photography for special events, they can do commercial photography as well for companies as well.
For more information about photography rates and packages, contact me by email at jenniferjroldan@yahoo.ca or you can also contact James Eagen the owner of Second Sight Media Solutions at james@secondsightmediasolutions.com.
Thank you for taking the time to read this email and enjoy the rest of your weekend Jennifer Roldan
As mentioned in my previous/inaugural blog post which included the services available from Second Sight Media Solutions, I had mention infomercials and TV commercials.
If you want your company to stay top of mind with customers and consumers why not have a great and interesting commercial created to showcase what your company has to offer.
Commercials can be a great asset to gain new clients and increase sales in a provable and profitable way. Commercials be reused online and other avenues.
For more information contact either myself or the owner of Second Sight Media Solutions, James Eagen at james@secondsightmediasolutions.com
You can also contact me for helpful ideas on how Second Sight Media Solutions can help your company reach your target audience with the right message using the right type media. Until I get my business cards and work email address, you can contact me via email at jenniferjroldan@yahoo.ca
Thank you so much for taking the time to read this blog and please feel free to leave comments or contact me vial email.
